Why
The youth a.k.a Gen Y – are among the most influential decision makers today. Youngsters make their own purchase decisions; their opinions matter in purchase decisions made by their families; and their opinions are strongly influenced by what their friends and peers think. So, if you are marketing a two-wheeler, a smartphone, apparel or just about anything used by youngsters, Bookvertize is the most effective and impactful means of taking your message across to your target group (TG).
Bookvertize mobile contests are a great means of capturing mobile number data with full assent of the subscriber. You can tap into this data for a range of marketing activities.
Bookvertize is also one of the easiest ways to run social campaigns among students and create a vibrant follower community on social networking sites like Facebook, Twitter, etc. These social campaigns create a captive audience that can be tapped over and over again for future marketing campaigns.
DID YOU KNOW?
Notebook advertising has very long shelf life. 73% students use one notebook for approximately 3 months. Youngsters can, therefore, be exposed to new marketing campaigns at least once /every quarter.
Download our e-book on student notebooks for results of the detailed study we undertook to rediscover the youth segment.
(See our case study on how Bookvertize created immersive mobile and social media campaigns for Pizza Corner…)