Case Studies
Case 1
0% spillover and 94% age targeting achieved for India’s leading brand of laptops
Target age group – 15 – 24 years
Target location: Bangalore;
Over 200 retail vendors
associated
Campaign results:
- 100% reach in target location
- 0% spillover
- 94% age targeting
- 11,000 SMS replies
- 2000 website visits
Case 2
Strategic location targeting to promote one of the country’s most popular two-wheelers among youth in Tier 2-3 cities
Target age group – 16 – 24 years
Target location: Mysore, Mandya,
Hassan, Chamarajnagar
Campaign results:
- 85% location targeting achieved;
54% age targeting achieved for
the crucial 22-24 year TG
- 18,500 SMS replies
- 500+ enquiries for student
discount promoted in the
notebook ad during the 2-
month campaign
Case 3
Creating a buzz on social media and generating walk-ins for one of the most-loved fast food providers of the country
Target location: Bangalore and
Chennai
Campaign duration: 4 months
Campaign results:
- 34,000 SMS replies
- 1200+ enquiries on the website
- 4% m-coupon redemption at the
counters
- Weekly gift vouchers for
comments with most number of
“likes” on FB
Case 4
Optimal notebook selection and cover page customization to increase ad engagement for a youth accessories brand
Target location: Tier 1 and Tier
2 cities
Customization details:
- Long notebooks to reach out to
college-goers
- Customization of cover page
and index pages
- Insertion of extra sheet to
display product catalogue
Campaign results:
- 61,000 SMS replies
- 7000 website visits
Case 5
Strategic selection of notebook manufacturers based on target location to promote India’s first Transroader bike
Target location: 300+ colleges
across Karnataka
Customization details:
- Location targeting to maximize
impact
- 4 major notebook
manufacturers selected
specifically keeping the target
location in mind
Campaign results:
- 61,000 SMS replies
- 7000 website visits