The Philosophy
Bookvertize stems from our belief that some of the best ideas in the world are the simplest. It is our constant endeavour to identify, rediscover and evangelize simple ideas that can have a revolutionary impact.
We believe that the youth are the most potent TG today for advertisers. Given their wide circle of influence, they significantly impact purchase decisions among their families, their friends and their friends’ friends. There is simply no ignoring this target segment.
We also believe that, in order to continuously add value to our customers, we must spend enough time with their end customers – in our case, the youth. We make it a point to stay close to our TG, undertake regular surveys and studies to identify trends, and constantly find better and more innovative means of bridging the divide between brands and the youth.